http://fountainpartners.com Fountain Partners Tue, 02 Feb 2010 18:33:07 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://fountainpartners.com/2009/07/financial-services-companies-don%e2%80%99t-need-blogs/ http://fountainpartners.com/2009/07/financial-services-companies-don%e2%80%99t-need-blogs/#comments Tue, 14 Jul 2009 19:48:51 +0000 Chris http://fountainpartners.com/?p=10 We start with this title, “Financial services companies don’t need blogs”, with the intention of attracting you(?): the person who generally enjoys blogs – whether writing or reading.
It is a shabby attempt to be cute by someone who tends to be cynical about corporate propaganda disguised in a weblog format. I have had a few entrepreneur friends over the years encourage me to start a blog. One thought about a blog is that for a blog to be something more than an element of SEO strategy, the blog should have a very regular update cycle with a reliable and interesting content scheme for the target audience. Privately my thought process has generally been that I am in the risk capital business not the publishing business and if I were to go into publishing it would surely not be in the form of a blog. The other basic thing is that we are just generally contrarians as it relates to business strategy – being like the rest even with use of a blog is almost uncomfortable so we wrestled with the idea of not having a blog just for the sake of not appearing to be like “the rest”. But alas, blogs today still matter in the algorithm of the current search king Google and so to make sure you found us, we have loaded the blog publishing tool and will consider the ongoing time investment in keeping you entertained, informed and engaged in what we see, do and think about.

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