The proliferation of social media, the popularity of bandwidth-intensive applications such as YouTube as well as the evolutionary rise of cloud computing and software-as-a-service have shined the spotlight once again on data center and hosting services.  Businesses are again looking to their data center as a critical area to manage costs yet still provide a high quality of service for users accessing these applications.

Hosting executives and industry leaders are converging on Las Vegas over the next couple of days for the Hosting Transformation Summit 2009. It will be out in the desert and under the neon where challenges of the industry will be discussed and how hosting and related application providers can position themselves to succeed in the future.

So why is Fountain Partners attending? It’s simple. For hosting providers, CAPEX costs are a significant part of their business. Rather than to simply buy more and more infrastructure to keep up with client demand, businesses are turning to equipment leasing solutions that Fountain Partners provide. Moreover, hosting companies have held up very well overall in the recent economic downturn. While some application service providers have put off capex upgrades, hosting companies have continued to replace the old and sell the latest, fastest and most energy efficient processors available.

The summit will be a great way to catch up with these hosting providers as well as other financial professionals to let them know that equipment leasing is an excellent financing alternative for these CAPEX-intensive businesses, particularly with some banks and other forms of capital slow or unable to react to all but the largest operators in the space. Fountain Partners remains a trusted financial partner to hosting, colocation, cloud storage and managed services businesses and has continued to invest fresh money in to the industry throughout meltdown in the financial services industry.

Stay tuned in the next couple days for Tom Carter’s observations from the Summit by following him on Twitter @tom__carter.
www.twitter.com/tom__carter

Tags: conferences